Published at Saturday, May 18th, 2019 - 21:32:34 PM. Porcelain Tile. By Paige Grosjean.
As a tile professional and owner of an online tile store, the difference between ceramic tile and porcelain tile has become a common question that comes up on a daily basis. I often hear a consumer say, ”I need porcelain tile because if it chips nobody will notice because the color goes all the way through.” Well, this is only true in through body porcelain tiles, and they are not the most common porcelain tiles. The most common form of tile is glazed porcelain tile. It is the most affordable but the color does not go all the way through. When I hear a customer say something along these lines it is time to ask myself a question. Should I explain or educate? In this article I will attempt to do both.
Sales of floor tiles in the U.S. and Canada have doubled in slightly over a decade, and the popularity of tiled floors continues to increase at a dramatic rate. The rise in tile sales can be attributed to two factors primarily: a determined and well-thought-out effort developed and sustained by marketing and sales forces within the industry; and by constant and significant improvements achieved by tile manufacturers over the past couple of decades. In slightly over twenty years we've come from fairly soft ”knob-back” floor tiles made from terracotta-like clays to extremely dense dust pressed porcelains that are all but indestructible. Walk into any tile salesroom today, and you will find mostly porcelain tiles displayed.
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